What is a Marketing Analytics Specialist at Horizon Media?
The Marketing Analytics Specialist at Horizon Media plays a pivotal role in driving data-backed decision-making for some of the world’s most recognizable brands. As a leading media services agency, Horizon Media relies on its analytics teams to measure, optimize, and prove the business value of multi-channel advertising campaigns. In this role, you are not just a data processor; you are a strategic consultant who translates complex data streams into actionable media insights.
Your work directly impacts client retention and campaign performance. By analyzing search engine marketing (SEM) performance, developing attribution frameworks, and leveraging advanced modeling techniques, you help clients understand exactly where and how to allocate their media budgets. You will collaborate closely with media planners, account managers, and senior leadership to ensure that data insights are seamlessly integrated into broader marketing strategies.
This position is ideal for analytical thinkers who thrive in fast-paced agency environments. Whether you are optimizing real-time search campaigns or building long-term marketing mix models, your contributions will shape the strategic direction of major media investments. Expect a collaborative, dynamic environment where technical proficiency meets business strategy.
