Welcome to your interview.
The question is on your right: Attribution Model Selection Strategy. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
You're advising a marketing team that needs a clear way to measure which channels are driving conversions and budget efficiency. Leadership wants a practical view of how attribution should change based on the business goal, the sales cycle, and the quality of journey data.
Explain the difference between first-touch, last-touch, and multi-touch attribution models. In what scenarios would you recommend each?