It started with watching talented people lose offers they should have won.
Amney Mounir, Dataford’s founder, spent years inside the kind of teams candidates dream of joining, most recently as a Lead Product Growth Analyst at Meta (IC6), with earlier stops at Poshmark and Tophatter. Along the way: 160+ experiments shipped and more than $600M in revenue booked.
But the more interviews Amney sat on the other side of, the clearer the pattern became. The candidate who would be excellent at the job isn’t always the one who interviews well, and the difference usually comes down to information no one ever hands them.
What does this company actually test? How heavily does communication count against the technical work? Which “obvious” answer quietly costs you the round? Insiders know. Everyone else guesses.
So Amney built Dataford to give that insider context to everyone, turning hard-won, on-the-ground knowledge of how top companies hire into prep anyone can pick up and use. The goal was never to game interviews. It was to make sure the best candidate is also the prepared one.
