Welcome to your interview.
The question is on your right: Measure Marketing Campaign Success. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes). Discussion and graded submissions share your five interviewer interactions, so spend them well.
You have launched a marketing campaign and need to judge whether it actually performed well. The team wants a clear way to look beyond top line traffic and connect campaign results to business outcomes.
How do you measure the success of a marketing campaign?