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Updated weekly · Last refresh Oct 17

Marsh & Mclennan Marketing Analytics Specialist Interview Questions

The questions to prepare for a Marsh & Mclennan Marketing Analytics Specialist interview. Questions from real interview reports rank first. Updated daily.

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1
MetricsStart here. 7 questions · ~56 min
Measure B2B Funnel HealthMedium

Define the KPI set for a B2B marketing funnel, from lead generation through pipeline and revenue efficiency.

Funnel AnalysisKPILeading IndicatorsMarsh & Mclennan
Diagnose Lead Quality DropHard

Tests your troubleshooting approach for attribution, targeting, and data quality issues affecting lead quality.

Marsh & Mclennan
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2
Strategy3 questions · ~24 min
Marketing Budget Allocation StrategyEasy

Approach for allocating a constrained marketing budget across channels and objectives using ROI, trade-offs, and prioritization.

EstimationGrowth StrategyMarket SizingMarsh & Mclennan
Consistent Global Attribution ModelHard

Tests your ability to design scalable attribution methods that work across regions and data sources.

Marsh & Mclennan
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3
SQL & Data Manipulation4 questions + 3 drills · ~62 min
Resolve Conflicting Analytics NumbersMedium

Tests your investigation skills for metric reconciliation and your ability to correct reporting discrepancies.

ReconciliationsalesforceMarsh & Mclennan
Regional and Channel Performance DashboardMedium

Tests your dashboard design skills, metric definitions, and ability to support regional performance views.

dashboardsMarsh & Mclennan
Workday Integration ExperienceHard
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Practice drill

Audit latest Workday EIB and custom integration records for failures, security issues, transformation mismatches, and missing feeds.

Joinstechnical skillsCTEsMarsh & Mclennan
Flow vs Workflow RuleMedium
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Practice drill

Compare Flow and Workflow Rule definitions, steps, executions, and successful outcomes using PostgreSQL aggregations.

analytics toolsdata managementworkflowTwilio
Working With DashboardsMedium
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Practice drill

Build a Salesforce CRM Analytics dashboard dataset showing monthly open pipeline by opportunity owner.

dashboardsanalytics toolsJoinsSalesforce
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4
Behavioral & Leadership23 questions · ~184 min
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5
More topics2 questions · ~16 min
A/B Test Statistical SignificanceMedium

Tests your knowledge of hypothesis testing and practical decision-making for experimentation.

Hypothesis TestingStatistical SignificanceA/B TestingMarsh & Mclennan
Segment B2B Prospects for TargetingMedium

Tests your segmentation strategy and how you translate audience insights into better targeting outcomes.

User SegmentsMarsh & Mclennan
The finish line: interview-readyComplete all 39 questions plus 3 hands-on drills to finish this plan.