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Marsh Marketing Analytics Specialist Interview Questions

The questions to prepare for a Marsh Marketing Analytics Specialist interview. Questions from real interview reports rank first. Updated weekly.

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1
MetricsStart here. 5 questions · ~40 min
CEO Pitch KPIs for Buy-InMedium

Tests KPI selection and executive communication for marketing analytics decisions at Marsh.

North Star MetricKPIMarsh
Attribution for Long B2B CyclesHard

Tests ability to tailor attribution methods to long B2B journeys and measure impact for Marsh stakeholders.

Funnel AnalysisattributionMarsh
Diagnosing Low Landing ConversionsMedium

Tests funnel diagnostics, hypothesis-driven troubleshooting, and measurement rigor for Marsh campaigns.

Funnel AnalysisConversion RateDiagnosisMarsh
Measuring B2B Professional Services ImpactMedium

Tests selection of outcome metrics and campaign evaluation tailored to professional services marketing.

attributionKPIMarsh
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2
Behavioral & Leadership9 questions · ~72 min
Presenting Analysis to Non-Technical LeadersEasy

Tests whether you can translate complex analysis into a clear, decision-oriented story for non-technical stakeholders.

Stakeholder ManagementCommunicationstarMarsh
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3
More topics3 questions · ~24 min
Cleaning Multi-Channel Touchpoint DataMedium

Tests data cleaning, channel profitability thinking, and practical analytics workflow for Marsh marketing data.

financial dataData WranglingReconciliationMarsh
Prioritizing Channels With Budget CutsMedium

Tests prioritization under constraints using data, ROI thinking, and decision-making for Marsh marketing.

Cost-Benefit AnalysisPrioritizationMarsh
B2B Marketing Challenges in InsuranceMedium

Tests strategic thinking about market challenges and translating them into measurable analytics needs at Marsh.

Market TrendsBusiness AcumenCompetitive AnalysisMarsh

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Hands-on SQL practiceWrite and run real queries in the editor. 3 drills · ~30 min
Identify Funnel Bottlenecks in OnboardingHard
Practice
Practice drill

Use joins, CTEs, and aggregations to find the weakest step in an onboarding funnel and estimate lost conversions.

Funnel AnalysissqlDiagnosisAtlassianRevolut
Find Largest Funnel Step Drop-OffHard
Practice
Practice drill

Use joins, aggregations, and a window function to find the funnel step with the largest user drop-off.

Window FunctionsFunnel AnalysisCase WhenAsanaAisCanva
Analyze Asana Onboarding Funnel DropoffHard
Practice
Practice drill

Use CTEs, joins, and conditional aggregation to measure 7-day onboarding funnel conversion and identify the biggest dropoff step.

Window FunctionsFunnel AnalysisDate FunctionsRipplingIntuitAsana
The finish line: interview-readyComplete all 17 questions plus 3 hands-on drills to finish this plan.