What is a Marketing Analytics Specialist at Zendesk?
At Zendesk, data is the foundation of every strategic decision. The Marketing Analytics Specialist plays a critical role in translating complex data sets into actionable marketing strategies that drive customer acquisition, retention, and expansion. Operating at the intersection of marketing, product, and data science, this role is responsible for measuring the efficiency of global marketing campaigns and optimizing the user journey across multiple digital touchpoints.
You will partner closely with product marketing managers, growth teams, and regional marketing leads to evaluate the performance of campaigns and product launches. By building robust attribution models and designing comprehensive dashboards, you will help the organization understand which channels drive the highest customer lifetime value. Whether analyzing self-service sign-up funnels or enterprise lead generation pipelines, your insights will directly influence where Zendesk allocates its marketing budget.
This role is highly visible and intellectually demanding. It requires not only strong technical capabilities to query and manipulate large datasets but also the business acumen to translate those numbers into a compelling narrative. You will work with modern data stack tools to help Zendesk maintain its position as a global leader in customer experience software.
