What is a Marketing Analytics Specialist at Workiva?
The Marketing Analytics Specialist at Workiva plays a critical role in driving data-informed decisions across the global marketing organization. Workiva is a leading provider of cloud-based compliance, risk, and financial reporting solutions, which means marketing efforts must be highly targeted, sophisticated, and measurable. In this role, you are responsible for transforming complex data sets into actionable strategies that directly impact pipeline generation, customer acquisition, and brand positioning.
You will sit at the intersection of technology, strategy, and creative execution. Your insights will directly influence how campaign, demand generation, and field marketing teams allocate their budgets and optimize their tactics. By building robust attribution models, maintaining performance dashboards, and analyzing customer journeys, you help the marketing team understand what drives engagement and where the next growth opportunities lie.
This position is highly collaborative and carries significant strategic influence. You will not just crunch numbers in isolation; you will regularly present your findings to marketing leaders, product marketing managers, and cross-functional stakeholders. Success in this role means enabling Workiva to scale its market presence efficiently while maintaining a clear, data-backed view of the entire customer lifecycle.
