Welcome to your interview for the Marketing Analytics Specialist role at Perkins & Will.
The question is on your right: Analyze Campaign Metrics That Matter. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.
You've worked on marketing campaigns where performance had to be evaluated beyond top line traffic. The goal is to show that you can connect campaign metrics to business outcomes, not just report channel numbers.
Can you describe a marketing campaign you analyzed and the metrics you tracked?