What is an Account Executive at Valpak?
An Account Executive at Valpak is a critical, high-impact growth driver responsible for helping local and regional small-to-medium businesses (SMBs) design, launch, and optimize targeted marketing campaigns. Operating at the intersection of print and digital advertising, you will champion Valpak's signature products, including the iconic Valpak Blue Envelope, shared mail inserts, and a growing suite of digital marketing services. Your mission is to establish trust with local business owners, consultatively uncover their growth bottlenecks, and deliver measurable advertising return on investment (ROI).
This role is vital to the company's hyper-local business model. As an Account Executive, you do not merely sell ad space; you act as a strategic marketing consultant to local merchants who rely on customer acquisition to survive. Because Valpak operates through a mix of corporate-owned locations and independent local franchises, your work directly influences the vitality of the local business ecosystem in your assigned territory.
Success in this position requires an entrepreneurial mindset, exceptional resilience, and a high-volume prospecting work ethic. You will manage the entire sales lifecycle, from cold calling and door-to-door canvassing to presenting creative pitches and closing annual contracts. For professionals who thrive on autonomy, direct community impact, and a performance-driven compensation structure, this role offers an exceptional platform to build a lucrative sales career.