What is a Marketing Analytics Specialist at Rover?
A Marketing Analytics Specialist at Rover plays a critical role in driving growth and operational efficiency for the world’s leading pet-sitting and dog-walking marketplace. In this position, you are responsible for translating complex data into actionable marketing strategies that directly impact user acquisition, retention, and lifetime value. Because Rover operates a highly dynamic, two-sided marketplace, your analytical work must constantly balance the supply of pet care providers with the demand of pet parents across hundreds of geographic regions.
Your insights will directly shape how Rover allocates its marketing budgets across diverse channels, including paid search, social media, programmatic advertising, and offline campaigns. You will analyze user behavior, optimize conversion funnels, and build sophisticated attribution models to ensure every marketing dollar is spent efficiently. This role is highly cross-functional, requiring close collaboration with product, engineering, finance, and regional marketing teams to support both established markets and new product rollouts.
Working in this role means navigating vast datasets to solve ambiguous business challenges. Whether you are evaluating the impact of a new mobile app feature or designing a localized market-entry strategy, your quantitative insights will serve as the foundation for executive decision-making. For analytical professionals who are passionate about data-driven strategy and love pets, this role offers a unique opportunity to drive measurable business impact at scale.


