What is a Marketing Analytics Specialist at Plum?
At Plum, a Marketing Analytics Specialist plays a pivotal role in decoding customer acquisition funnels, optimizing B2B marketing spend, and driving insights that directly impact business growth. Plum is transforming employee benefits and healthcare insurance in India, meaning your insights will directly influence how businesses discover, evaluate, and adopt modern healthcare benefits for their employees. This is a highly strategic position that sits at the intersection of marketing, product, and data engineering.
You will work closely with growth and performance marketing teams to turn complex B2B datasets into actionable growth strategies. By building attribution models, tracking multi-channel campaigns, and analyzing user behavior, you ensure that marketing resources are allocated to the highest-impact initiatives. The role demands a blend of technical capability, strategic business thinking, and a deep understanding of B2B market dynamics.
This position offers a unique challenge because the B2B insurance sales cycle is complex, involving multiple decision-makers and longer conversion paths. Succeeding in this role means looking beyond basic traffic metrics to uncover deep patterns in customer lifetime value, pipeline velocity, and channel efficiency. It is an exciting opportunity to drive measurable business impact in a fast-growing insurtech company.


