What is a Marketing Analytics Specialist at Plangrid?
At Plangrid, the Marketing Analytics Specialist is a highly strategic role designed to bridge the gap between complex data systems and market-facing growth initiatives. As a leader in construction productivity software, Plangrid relies on data-driven insights to acquire, engage, and retain customers across a highly specialized B2B landscape. In this role, you will analyze user journeys, evaluate campaign performance, and unlock critical insights that directly shape marketing spend and product positioning.
This position has a profound impact on the business by optimizing the marketing funnel from initial awareness to enterprise-level adoption. Because Plangrid operates at a massive global scale, the datasets you work with are both large and complex, requiring a sophisticated understanding of multi-touch attribution, user behavior, and pipeline health. You will not just report on what happened; you will project what will happen and recommend where the business should invest its next dollar.
You will collaborate closely with cross-functional partners, including product teams, sales operations, and regional marketing directors. Whether you are analyzing the ROI of a localized digital campaign or building predictive models for customer lifetime value, your work will directly influence executive decision-making. For analytical minds who enjoy solving ambiguous problems within a fast-growing SaaS ecosystem, this role offers an exceptional platform for professional impact.


