You're evaluating the economics of a B2B SaaS business and want a clean way to compare customer value with acquisition cost. The team uses these metrics for budgeting, growth planning, and understanding whether different customer segments are actually profitable over time.
Walk me through how you calculate LTV and CAC in a B2B SaaS business. What nuances matter?
Defining LTV and CAC precisely in a B2B SaaS contextHandling retention and churn correctly in lifetime assumptionsMatching acquisition cost to the right customer cohort and segmentKnowing when simple formulas break down