Welcome to your interview for the Financial Analyst role at AvidXchange.
The question is on your right: Calculate B2B SaaS LTV and CAC. Take a moment with it first.
Talk your thinking through with me if you like - when you're confident, submit your answer and I'll grade it like a real screen. You have three graded attempts to score 7/10 or better.
You're evaluating the economics of a B2B SaaS business and want a clean way to compare customer value with acquisition cost. The team uses these metrics for budgeting, growth planning, and understanding whether different customer segments are actually profitable over time.
Walk me through how you calculate LTV and CAC in a B2B SaaS business. What nuances matter?