A Product Manager at eToro occupies a highly strategic and impactful position at the intersection of retail finance, social media, and cutting-edge technology. As the pioneer of social trading, eToro offers a unique ecosystem where users can trade multi-asset portfolios while copying the strategies of top-performing investors. In this role, you are responsible for driving the product lifecycle of features that serve millions of users globally, balancing complex financial regulations with an intuitive, engaging user experience.

The impact of a Product Manager at eToro is immense. You will not only manage traditional transactional flows but also design features that foster community interaction, real-time data sharing, and gamified educational pathways. Your decisions directly influence user retention, trade execution speeds, and the overall trust users place in the platform. It is a highly cross-functional role requiring constant collaboration with engineering, compliance, marketing, and localization teams to deliver seamless products across diverse global markets.

What makes this position both challenging and rewarding is the sheer scale and regulatory complexity of the fintech domain. You will navigate the delicate balance between rapid innovation and strict compliance requirements in multiple jurisdictions. Whether you are optimizing the core trading interface, scaling the CopyTrader mechanism, or launching localized investment products, your work will directly shape the future of social investing.

The questions you will encounter during the eToro hiring process are designed to evaluate your product instincts, analytical rigor, and behavioral alignment with a fast-paced fintech environment. These questions, compiled from real candidate experiences, highlight the patterns and themes you should expect. They are not meant to be memorized but should instead guide your understanding of what the hiring team values most.

Product Sense & Design

These questions evaluate your user-empathy, ability to critique existing products, and how you design solutions from scratch.

• Walk me through how you would build an apartment search product from scratch. Who are the target users, what are their pain points, and how would you measure success?
• Critique the current eToro mobile application. What features would you improve, add, or remove to enhance the user experience?

Preparing for a Product Manager interview at eToro requires a structured approach that demonstrates both your strategic vision and your operational execution. To stand out, you must align your preparation with the core attributes the hiring team evaluates.

Product Sense & Execution – You must demonstrate a deep understanding of user-centric design and product frameworks. Focus on how you identify user pain points, structure ambiguous problems, and translate user needs into concrete product roadmaps. Practice critiquing fintech apps and structuring case studies systematically.

Analytical & Strategic Thinking – eToro relies heavily on data to drive product iterations. You need to show that you can define clear success metrics, analyze complex funnels, and make strategic trade-offs that support business growth. Be prepared to explain the "why" behind every metric you select.

Stakeholder Management & Collaboration – As a PM, you will sit at the center of engineering, design, legal, and compliance. You must show that you can build consensus, manage conflicting priorities, and communicate complex product visions clearly to both technical and non-technical stakeholders.

Fintech Domain Literacy – While you do not need to be a licensed financial advisor, you must understand the basics of multi-asset trading, social investing, and the regulatory guardrails of the fintech industry. Familiarizing yourself with eToro's core features and business model is essential.

The interview process for a Product Manager at eToro is exceptionally rigorous, comprehensive, and thorough. It is designed to evaluate your capabilities from multiple angles, including theoretical product design, practical execution, leadership capability, and cultural alignment. Candidates should prepare for a multi-stage journey that typically spans between 6 weeks and 2.5 months.

The process begins with an initial HR screening to assess your background and motivation, followed by deep-dive interviews with senior product leaders. A major focal point of the evaluation is a rigorous take-home assignment where you will solve a real-world product challenge and present your solution to a panel. The final stages involve executive-level interviews, comprehensive reference checks, and structured credibility assessments to ensure absolute alignment with the company's operating standards.

This visual timeline outlines the typical sequential stages of the hiring journey. Candidates should interpret this as a marathon rather than a sprint, pacing their preparation to peak during the intensive take-home presentation and executive rounds. Because each stage serves as a strict gateway to the next, maintaining consistent energy and thorough preparation throughout the entire pipeline is critical for success.

To succeed in the eToro interview process, you must master the specific areas where candidates are evaluated most rigorously. Each stage is designed to peel back a layer of your product methodology.

Product Sense & Case Solving

This area evaluates your ability to take a highly ambiguous prompt and turn it into a structured, executable product vision. The interviewers want to see if you can put yourself in the user's shoes, identify non-obvious pain points, and design elegant solutions.

Be ready to go over:

• Problem Clarification – How you ask strategic questions to narrow down a broad prompt before proposing solutions.
• User Segmentation – Your ability to divide a massive user base into distinct personas with unique behaviors.
• Pain Point Prioritization – How you evaluate which user problems are most critical to solve first based on impact and feasibility.

Example scenarios:

• "Design a digital platform to help retail investors learn how to manage risk in volatile markets."
• "Build a localized apartment search product focusing on community-driven insights."

Take-Home Assessment & Presentation

The take-home assignment is a critical filter in the eToro process. It typically involves conducting an in-depth product analysis, such as providing detailed feedback on the eToro application or designing a brand-new feature from scratch. You will have several days to complete the task before presenting your strategy to a panel of senior product directors.

Be ready to go over:

• Product Critique – Providing objective, constructive feedback on the existing eToro app, highlighting friction points in the user journey.
• Strategic Roadmap – Building a short-term and long-term roadmap for your proposed solutions.
• Presentation Defense – Defending your decisions under questioning from senior product leaders who will challenge your assumptions.

Example scenarios:

• "Analyze the onboarding flow of the eToro app and propose three high-impact optimizations to increase first-time trade completion."
• "Create a product requirements document (PRD) for a new social feature that allows users to share portfolio milestone achievements."

Analytical & Metrics-Driven Strategy

Fintech products live and die by their metrics. In this evaluation area, interviewers will test your ability to define key performance indicators (KPIs), diagnose metric fluctuations, and use data to prioritize your product backlog.

Be ready to go over:

• Success Frameworks – Choosing the right primary and secondary metrics for social and financial features.
• Data Investigation – How you systematically isolate variables when a key metric experiences a sudden drop or spike.
• Trade-off Analysis – Evaluating how optimizing one metric (e.g., user engagement) might negatively impact another (e.g., regulatory compliance or user risk profiles).

Example scenarios:

• "How would you measure the success of a new feature that allows users to create private trading groups?"
• "If the daily active user (DAU) count of copy-traders dropped by 10%, how would you determine if it is a technical issue, a market trend, or a product flaw?"

Credibility & Behavioral Fit

eToro places a strong emphasis on trust, security, and integrity. Towards the end of the process, you will undergo a structured credibility test and behavioral evaluations to ensure you operate with high ethical standards and collaborate effectively under pressure.