As an Account Executive / Sr. Coordinator Business Development & Marketing at DLA Piper, your daily activities will blend high-level strategic planning with hands-on execution. You will act as the project manager for a wide variety of growth initiatives.

Your primary responsibilities will include:

• Managing the Pitch Pipeline – Coordinating responses to RFPs, preparing pitch books, and developing custom presentation materials for prospective clients.
• Supporting Practice Groups – Partnering with specific practice or sector leaders to implement localized business development plans that align with the firm's global strategy.
• Creating Marketing Collateral – Drafting, editing, and distributing client alerts, newsletters, brochures, and website content that showcase the firm's expertise.
• Event and Webinar Coordination – Leading the planning and execution of client-facing seminars, roundtables, and webinars, including managing invitation lists and tracking post-event follow-ups.
• Market and Client Research – Conducting deep-dive research on target industries, competitors, and prospective clients to identify actionable business development leads for partners.
• CRM and Data Management – Maintaining accurate records of pitches, wins, losses, and client interactions within the firm's CRM database to support data-driven decision-making.

To be competitive for this role at DLA Piper, you must possess a unique blend of professional services experience, exceptional communication skills, and robust project management capabilities.

Experience & Education

• Bachelor's Degree – Typically required in Marketing, Communications, Business Administration, English, or a related field.
• Professional Experience – Generally requires 3 to 5 years of experience in marketing or business development, ideally within a law firm, professional services environment, or highly regulated corporate sector.

Must-Have Skills

• Exceptional Writing and Editing – Flawless grammar, proofreading skills, and the ability to write persuasively for a corporate, C-suite audience.
• Project Management – Proven ability to manage multiple complex projects simultaneously under tight, non-negotiable deadlines.
• Tech Literacy – Proficiency in Microsoft Office (especially PowerPoint and Word) and experience navigating CRM databases.
• Interpersonal Diplomacy – High emotional intelligence and the ability to collaborate effectively with highly analytical, senior stakeholders.

Nice-to-Have Skills

• Legal Industry Knowledge – Familiarity with legal terminology, practice areas, and the ethical rules governing attorney marketing.
• Specialized Software – Experience using legal marketing technologies such as InterAction, Vuture, Intapp, or specialized graphic design tools like Adobe Creative Suite.

Q: How difficult is the interview process for this role at DLA Piper? A: The interview difficulty is generally rated as average to challenging. While the interviewers are supportive and friendly, they maintain exceptionally high standards for communication, writing quality, and stakeholder management. Success depends heavily on your ability to demonstrate legal industry context and handle behavioral scenarios involving demanding partners.

Q: What is the typical timeline from the first interview to an offer? A: The scheduling of interviews is usually highly efficient, but the post-interview decision phase can sometimes take several weeks due to the firm's collaborative decision-making structure. It is common to have a 1-hour panel interview and then wait a few weeks for background checks, reference reviews, and final administrative approvals.

Q: Does DLA Piper require a writing test or portfolio? A: Yes, candidates are highly likely to be asked for writing samples or a brief writing test during the final stages of the process. This is to evaluate your editorial precision, attention to detail, and ability to translate complex business concepts into clean, professional marketing copy.

Q: What is the working culture like within the marketing and BD department? A: The team is highly collaborative, professional, and supportive. Unlike traditional corporate environments, you will work closely with a diverse group of highly educated legal professionals. The culture values proactive problem-solvers who show initiative, respect professional boundaries, and maintain a calm, structured approach under pressure.

To maximize your chances of securing an offer at DLA Piper, keep these strategic tips in mind during your preparation:

• Speak the Language of Law Firms: Avoid generic retail sales jargon. Instead of talking about "closing deals" or "cold calling," focus on concepts like "client relationship management," "revenue expansion," "cross-selling," and "strategic positioning."
• Demonstrate Resilience Under Pressure: Legal marketing is characterized by tight deadlines and demanding internal clients. Share stories that highlight your ability to stay calm, organized, and focused when unexpected changes occur.
• Highlight Your Analytical Side: Don't just talk about the creative aspects of marketing. Emphasize how you use data, market research, and client metrics to guide your business development strategies and measure success.

• Be Ready with Your References: Unlike many companies that request references only at the offer stage, DLA Piper may ask for professional references early in the process. Have a list of three professional references ready who can speak to your work ethic, project management skills, and reliability.

Securing an Account Executive or Sr. Coordinator Business Development & Marketing role at DLA Piper is an exceptional milestone that will position you at the intersection of global business and premier legal counsel. By acting as a strategic advisor to the firm's partners, you will play a direct role in driving the growth of a world-renowned organization.

To succeed in your upcoming interviews, focus your energy on mastering your stories of partner collaboration, showcasing your flawless writing capabilities, and demonstrating a deep understanding of professional services business development. Approach the panel with confidence, poise, and the diplomatic communication style that is highly valued within the firm.

The compensation for this position generally ranges from $34 -$50 USD per hour (or equivalent salary), depending on your experience, location, and seniority. When discussing compensation, emphasize the unique value you bring in terms of legal sector experience, RFP management, and partner alignment to position yourself at the higher end of the range.

For additional practice questions, company insights, and tools to refine your interview preparation, explore the comprehensive resources available on Dataford. With focused preparation, you can confidently navigate the process and secure your next career step at DLA Piper.