What is a Marketing Analytics Specialist at Cisco Restaurant + Bar?
At Cisco Restaurant + Bar, the Marketing Analytics Specialist plays a pivotal role in bridging the gap between data-driven insights and strategic go-to-market (GTM) execution. This position is not just about running reports; it is a highly cross-functional, strategic role designed to optimize how Cisco Restaurant + Bar positions and scales its B2B hospitality technology and smart-connected solutions. You will be responsible for translating complex data sets into actionable marketing strategies that directly impact user acquisition, product positioning, and customer retention.
Operating at the intersection of technology and hospitality, this role requires you to collaborate closely with product marketing managers, product managers, and Technical Marketing Engineers (TMEs). By analyzing campaign performance, customer behavior, and product adoption metrics, you will empower these teams to make informed decisions that drive business growth. Your work will directly influence how new features and platform capabilities are communicated to restaurant operators and hospitality enterprises globally.
This role is both challenging and rewarding due to the sheer scale of Cisco Restaurant + Bar's ecosystem. You will tackle complex data attribution challenges, build robust KPI frameworks, and help shape the narrative of how modern technology transforms the dining and hospitality industry. For a professional who thrives on turning raw data into strategic business outcomes, this position offers an unparalleled platform for impact.
