What is a Marketing Analytics Specialist at Branch?
As a Marketing Analytics Specialist at Branch, you will serve as the analytical engine driving the company's marketing and growth strategies. Branch is a industry leader in mobile measurement and deep linking, helping brands unify user experiences and attribution across devices, platforms, and channels. In this role, your primary mission is to transform complex, multi-channel marketing data into clear, actionable insights that optimize customer acquisition, retention, and overall marketing return on investment (ROI).
Your work will directly impact how Branch positions and sells its own products. By analyzing user journeys from initial touchpoints to app installation and long-term engagement, you will help the growth marketing and product marketing teams understand which campaigns are truly driving value. You will design, build, and maintain sophisticated dashboards, run rigorous marketing experiments, and build attribution models that reflect the realities of a privacy-first mobile ecosystem.
This role requires a unique blend of technical expertise, business acumen, and storytelling ability. You will operate in a fast-paced environment where you must collaborate cross-functionally with data engineers, product managers, and marketing leaders. Success in this position means not only writing clean queries and building robust data pipelines but also translating those numbers into strategic recommendations that influence executive decision-making.

