AYou're setting up reporting for a marketing team that wants a dashboard people will actually use to make decisions. The team needs a clear view of business impact, campaign health, and where prospects are dropping off across the journey.
How do you approach building a marketing analytics dashboard? What metrics do you prioritize?
You're setting up reporting for a marketing team that wants a dashboard people will actually use to make decisions. The team needs a clear view of business impact, campaign health, and where prospects are dropping off across the journey.
How do you approach building a marketing analytics dashboard? What metrics do you prioritize?
