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Prioritize Marketing Dashboard Metrics

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Your question is Prioritize Marketing Dashboard Metrics. Take a moment with it on the right.

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Problem

Scenario

You're setting up reporting for a marketing team that wants a dashboard people will actually use to make decisions. The team needs a clear view of business impact, campaign health, and where prospects are dropping off across the journey.

Question

How do you approach building a marketing analytics dashboard? What metrics do you prioritize?