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Interview Guides/Amazon Advertising
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Amazon AdvertisingCompany guide
Updated weekly · Reviewed by the Dataford team

Amazon Advertising interview process & guide 2026

Interview difficulty 5.8 / 10Based on 960 interview reports

Everything we know about interviewing at Amazon Advertising: the process stage by stage, what each round tests, compensation by level, and reports from candidates who interviewed.

Software EngineerProject ManagerAccount ExecutiveProduct ManagerBusiness AnalystApplied Scientist
Practice Amazon Advertising questionsSee the process

At a glance

5.8/ 10
Interview difficulty 5.8 / 10
Rated by candidates who reported interviewing here. Harder than 98% of companies we track.
26
Role guides
960
Interview reports
12
Topics tracked
$155k
Median total comp
5 rounds
  1. 1
    Application review and recruiter screening
  2. 2
    Online assessment
  3. 3
    Technical interviews
  4. 4
    Behavioral and Leadership Principles loop interviews
  5. 5
    Bar raiser and/or final loop check
01 · Overview

Interviewing at Amazon Advertising

Amazon Advertising uses a multi-step funnel that mixes recruiter or phone screening, an online assessment, and then technical interviews plus leadership-focused interviews. Across reported roles, you can see the same themes repeatedly: SQL and coding show up early, and Leadership Principles style evaluation shows up throughout the loop.

The loop tests both execution and decision-making. On the technical side, SQL and Python are the most prominent topics, and Large Language Models and RAG also appear in the extracted topic list. Behaviorally, Ownership and Problem Solving are prominent, and interviews often expect you to use STAR Method structure for your stories.

From candidate reports, the process is often time-consuming, and even when interviews feel smooth or moderate, candidates still commonly do not receive offers. The reported difficulty mix skews toward medium and hard questions, and the overall offer rate across the dataset is 0.0%, so plan for rejection as a likely outcome rather than a surprise.

Good to know

Leadership Principles and STAR-based storytelling are not just a single behavioral round. The topic emphasis and the candidate report themes show they are repeatedly coupled with technical questions across the process, so you should prepare your impact stories in parallel with your SQL and coding practice.

02 · Difficulty and outcomes

How hard is the Amazon Advertising interview?

Aggregated from 960 interview experiences
Difficulty mix
Easy12%
Medium51%
Hard38%
Most loops land in the middle: hard enough to prep for, rarely brutal.
Offer rate
38%about 1 in 3

About 1 in 3 candidates with a known outcome convert.

369 offers across 960 reports with a stated outcome.
Experience sentiment
62%positive
Positive 62%Neutral 26%Negative 12%
03 · The loop

The interview process, end to end

5 rounds · based on 960 candidate reports
  1. 1
    Application review and recruiter screening

    Your application is reviewed for qualifications and fit. Then you may have a recruiter screen or phone screen to discuss your background, resume, location or basic requirements, and alignment with Amazon Leadership Principles.

    Qualifications fit · Leadership Principles alignment · Communication
  2. 2
    Online assessment

    You complete an online assessment that evaluates coding proficiency and SQL knowledge. Reports also describe automated assessments like logic games, personality tests, and situational judgment scenarios.

    Before technical interviews · SQL · Analytics · Coding proficiency
  3. 3
    Technical interviews

    You go through a series of technical interviews focused on problem-solving and technical depth. Extracted topics highlight SQL and Python heavily, and the topic list also includes Large Language Models and RAG, plus data modeling and A/B testing concepts, depending on the role.

    Several interviews across the loop · SQL · Python · Problem solving
  4. 4
    Behavioral and Leadership Principles loop interviews

    You participate in behavioral interviews that evaluate cultural fit, communication, and problem-solving abilities. Leadership Principles and STAR Method structure are emphasized, including Ownership and cross-functional collaboration themes across the reported topic list.

    Several interviews across the loop · Leadership Principles · STAR Method · Ownership
  5. 5
    Bar raiser and/or final loop check

    Some candidates report a Bar Raiser interview, described as a senior engineer style evaluation against high standards. There may also be a final loop stage with additional technical and behavioral evaluations.

    Late stage · High-standard evaluation · Technical depth · Leadership Principles
04 · Topic breakdown

What Amazon Advertising actually tests for

How prominent each skill is across reported loops
94%
SQL Joins
90%
SQL
90%
STAR Method (Situation-Task-Action-Result)
88%
Python
83%
Behavioral Interviewing
81%
Large Language Models (LLMs)
73%
Stakeholder Management
72%
Leadership Principles
70%
Communication Skills
69%
Problem Solving
55%
Analytical Thinking
52%
Cross-Functional Collaboration
Tested less
Tested more
05 · Role guides

Find the guide for your role

This is your next step: open the guide for the role you are interviewing for. Each one carries the questions Amazon Advertising interviewers actually ask that position, the loop structure, and pay by level.

Most reported roles
Software Engineer
$167k-$336k total comp
Real questions · Loop structure · Pay bands
Open the guide
Project Manager
$84k-$250k total comp
Real questions · Loop structure · Pay bands
Open the guide
Account Executive
$149k-$371k total comp
Real questions · Loop structure · Pay bands
Open the guide
Showing 12 of 26 role guides
Agentic AI Engineer
Questions and loop structure
Open guide
AI Engineer
$171k-$311k
Open guide
Applied Scientist
$143k-$363k
Open guide
Business Analyst
$70k-$185k
Open guide
Business Intelligence Analyst
Questions and loop structure
Open guide
Consultant
$79k-$217k
Open guide
Customer Success Engineer
$117k-$218k
Open guide
Data Analyst
$91k-$189k
Open guide
Data Engineer
$161k-$316k
Open guide

Real interview experiences

What candidates said about the loop, difficulty, and outcomes, straight from recent reports for these roles.

Frontend EngineerRobotics EngineerSoftware Engineer
06 · Compensation

What Amazon Advertising pays, by level

Estimated total compensation: base salary plus stock and annual cash bonus.

Median $155k
Level$50kTotal comp range$700kTotal
All levels
Base $60k-$239k · Stock $231k · Bonus $192k
$61k-$662k
Ranges blend verified compensation data points. Base + stock + annual bonus shown. Estimates only.
07 · Insider tips

What separates offers from rejections

Patterns from candidates who got offers, and the mistakes that most often sink a loop.

Do this

  • Prepare SQL and Python to a level where you can answer live questions after the online assessment. SQL is the highest-percentile topic and shows up in the assessment descriptions, so treat it as core, not bonus.
  • Practice STAR stories that directly demonstrate Ownership and Problem Solving. Your answers should clearly connect situation, actions, and measurable results, because STAR Method and those leadership-related topics are prominent in the extracted interview topics and report takeaways.
  • Be ready for LLM and RAG-related discussion if the role is in that orbit. Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) both appear in the topic list, and you may get these alongside more traditional technical rounds.
  • Do not treat the online assessment as a ticket to pass. Candidate reports include cases where candidates cleared the OA but still did not move forward, including instances where Leadership Principles linked reasoning was still required during the loop.

Avoid this

  • Do not underprepare for Leadership Principles, even if the day you interview feels mostly technical. Multiple reports describe STAR-focused loops and leadership emphasis as a key differentiator, and some candidates report failure even when technical discussion felt acceptable.
  • Do not rely on feeling comfortable in one interview to carry the loop. Reports include candidates who described clear or kind interviewers but still received no offer, which suggests you must meet the evaluation criteria across multiple rounds.
  • Do not ignore hard difficulty signals. The dataset difficulty split contains a large hard portion (32.0%) and very hard questions (4.4%), so you should be ready for technical depth rather than only medium problems.
  • Do not assume timing or logistics will be perfectly consistent. Candidate reports mention scheduling inconsistency and shifting timelines, so confirm your schedule and be flexible.
08 · FAQ

Amazon Advertising interview FAQ

Answered from real candidate and workplace data
Is there an online assessment, and what does it test?

Yes. Several roles report an online assessment that focuses on SQL and analytics to evaluate technical skills, and candidates also complete automated assessments such as logic games, personality tests, and situational judgment scenarios. Candidate reports consistently describe an OA before moving to technical interviews.

How hard are the technical questions?

The reported difficulty distribution across candidate reports is 10.4% easy, 53.2% medium, 32.0% hard, and 4.4% very hard. This means you should expect a mix with a substantial portion of harder questions.

What should I prioritize most: SQL, coding, or behavior?

Prioritize SQL and Python first for technical readiness, because they are the most prominent extracted topics (SQL percentile 86, Python percentile 85). In parallel, prepare Leadership Principles style answers using STAR Method structure, since Ownership and Problem Solving are prominent and leadership evaluation appears repeatedly in both the topic list and candidate report takeaways.

Do I need to prepare for LLMs, RAG, or feature engineering?

Possibly. Large Language Models (LLMs) and Retrieval-Augmented Generation (RAG) appear in the extracted topic list, and feature engineering is also present, though at lower prominence. Only prepare to the extent appropriate for the role you applied to, but do not ignore these topics if they map to the job.

What is the offer rate from your dataset?

Across the 500 candidate reports in the dataset, the offer rate is 0.0%. That indicates rejections are the typical outcome in these reports, even for candidates who progress through multiple stages.

Should I re-apply if I get rejected?

The provided data does not say anything about re-application policy or whether candidates can re-apply. If you want, tell me the role and stage where you were rejected, and I can help you map what likely needs improvement based on the topics and stage patterns.

09 · In their words

What people say about Amazon Advertising

Verbatim snippets from employee and candidate reviews
“The compensation is high, but the workload is excessive for the pay received.”
Software Engineer3.0
“The large company structure offers diverse teams and valuable resources for professional development.”
Software Engineer3.0
“Stressful at times, yet still a decent job overall.”
Software Engineer3.0
“Be prepared for a high-pressure environment; it can be stressful at times but offers decent opportunities.”
Software Engineer3.0
“The focus on RTO5 and performance improvement plans can negatively impact team morale.”
Software Engineer3.0
“The company's mature internal developer tools significantly enhance day-to-day engineering efficiency.”
Software Engineer3.0
10 · Keep prepping

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