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Amazon Advertising Data Scientist Interview Questions

The questions to prepare for a Amazon Advertising Data Scientist interview. Questions from real interview reports rank first. Updated weekly.

33questions
~5htotal time
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1
SQL & Data ManipulationStart here. 4 questions + 1 drill · ~45 min
Analyze Customer Purchase Trends with Window FunctionsEasy
Practice

Calculate the monthly spending trends for customers using window functions and joins.

Amazon Advertising
Top Daily Rides by VehicleMedium
Practice
Practice drill

Rank the top 3 completed rides per vehicle per day using joins, a CTE, and ROW_NUMBER.

Window FunctionsJoinsData WranglingWaymo
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2
Machine Learning11 questions · ~96 min
Bias-Variance Tradeoff in PracticeMedium

Explain the bias-variance tradeoff and how it guides model choice, regularization, and generalization performance.

Cross-ValidationBias-Variance TradeoffRegularizationAmazon Advertising
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3
A/B Testing & Experimentation3 questions · ~26 min
Marketing Campaign A/B Test DesignMedium

Design a marketing campaign experiment with a pre-registered metric plan, power calculation, and ship rule that respects guardrails.

ExperimentationHypothesis TestingA/B TestingAmazon Advertising
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4
Behavioral & Leadership7 questions · ~61 min
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5
More topics8 questions · ~70 min
Analyze a Successful CampaignEasy

Describe how you would evaluate a successful marketing campaign using funnel KPIs, conversion, and ROI.

KPIsDiagnosisEngagement MetricsAmazon Advertising
Choosing Classification Evaluation MetricsEasy

Explain which classification metrics to use and how metric choice depends on the business objective and error tradeoffs.

PrecisionAccuracyRecallAmazon Advertising
Define Metrics for New FeaturesMedium

Define a success metric for a new feature that captures real user value, not just raw usage.

MetricsFeature Prioritizationuser valueAmazon Advertising
Choose Batch vs Streaming PipelineEasy

Design a Meta-scale ads data platform and decide when batch, streaming, or hybrid pipelines are appropriate for latency, cost, and accuracy needs.

Amazon Advertising
Linear Regression Assumptions and CorrelationsMedium

Assesses statistical foundations and your ability to compare correlation measures and modeling approaches.

linear regressionCorrelationAmazon Advertising
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