What is a Marketing Analytics Specialist at Affirm?
At Affirm, our mission is to deliver honest financial products that improve lives. As a Marketing Analytics Specialist, you are at the center of this mission by driving the data-backed strategies that fuel our growth. You will help us understand how consumers interact with our brand, how effectively we acquire new users, and how we can optimize our marketing spend to maximize long-term value. This role is not just about pulling data; it is about translating complex datasets into actionable growth strategies that influence multi-million dollar marketing budgets.
This position has a direct impact on both our consumer-facing initiatives and our merchant partnerships. You will analyze performance across a variety of channels—including paid media, lifecycle marketing, brand campaigns, and co-marketing efforts with major retail partners. By building robust attribution models, designing rigorous A/B testing frameworks, and defining key performance indicators, you ensure that every dollar Affirm spends on marketing is optimized for sustainable business growth.
You will collaborate closely with cross-functional teams, including performance marketing managers, product managers, data scientists, and finance partners. The scale and complexity of Affirm’s transaction data make this role both highly challenging and immensely rewarding. If you are passionate about financial technology, love solving ambiguous data problems, and want to see your insights directly shape company strategy, this role offers an incredible opportunity to make a measurable impact.
