What is a Marketing Analytics Specialist at Wise?
At Wise, the Marketing Analytics Specialist is a highly critical, multi-faceted role designed to act as the ultimate bridge between data engineering, growth marketing, and executive strategy. Wise operates on a massive global scale, moving billions of dollars across borders every month, which makes optimizing marketing spend exceptionally complex. You will not simply be building reports; you will actively shape how Wise allocates its global marketing budget to acquire millions of international customers.
This position is often described as a "unicorn" role because it demands a rare combination of technical execution and strategic influence. You will have direct ownership of the data pipeline, write production-grade code to define attribution logic, design sophisticated experimentation frameworks, and partner closely with product and marketing leads. Your work will directly impact how the company measures performance across diverse paid and organic channels, ensuring that every dollar spent is backed by rigorous, incremental data.
To succeed in this role, you must thrive in an autonomous, decentralized environment. Wise operates with a unique culture where teams are self-directed and expected to define their own roadmaps. As a Marketing Analytics Specialist, you will be the analytical engine of your team, expected to challenge assumptions, push back on inefficient marketing strategies, and deliver clear, actionable insights directly to senior leadership.
