What is a Marketing Analytics Specialist at American Express?
At American Express, the Marketing Analytics Specialist (often titled internally as Manager - Marketing Analytics) is a pivotal role within the U.S. Consumer Services Team. You are not just a data cruncher; you are a strategic partner responsible for making membership essential to customers. This role sits at the intersection of data science, marketing strategy, and customer lifecycle management. Your work directly influences how Amex deepens relationships with card members, driving incremental revenue and ensuring that the right customers receive the right offers at the right time.
You will join a team focused on "backing" customers through best-in-class analytics. The scope of this position involves leveraging rich data sources to intercept customer behavior signals, enhancing economic optimization frameworks, and managing "Test & Learn" experiments. Whether you are working on the Centurion Lounge network, Membership Rewards, or lending portfolios, your analysis will drive the core business strategy for marketing channels.
This is a high-impact individual contributor role. While the title is "Manager," you are viewed as an emerging expert in the field rather than a people leader. You will be expected to frame complex business problems, conduct rigorous statistical analysis, and present actionable recommendations to internal marketing partners. You are the bridge that connects raw data to profitability and customer relevance.
