What is a Marketing Analytics Specialist at Justworks?
At Justworks, the Marketing Analytics Specialist plays a critical role in translating complex data into actionable growth strategies. Operating at the intersection of marketing, product, and data science, you will be responsible for evaluating campaign performance, optimizing user acquisition funnels, and uncovering insights that directly influence business decisions. Justworks provides all-in-one benefits, payroll, HR, and compliance support to small and growing businesses, meaning your analytical work directly impacts how the company packages, prices, and markets these vital services.
You will act as a strategic partner to high-impact teams, including Senior Product Marketing Managers for Growth and Pricing & Packaging. Whether you are measuring the effectiveness of a lifecycle marketing campaign, analyzing conversion rates across the customer journey, or modeling the potential revenue impact of a new packaging strategy, your insights will guide the company's growth trajectory. This is not a siloed reporting role; it requires a proactive problem-solver who can identify trends, challenge assumptions, and communicate findings clearly to stakeholders at all levels of the organization.
The work is both challenging and rewarding due to the scale of the data and the complexity of the B2B co-employment model. To succeed, you must bring a balance of technical expertise, business acumen, and strong interpersonal skills. You will collaborate closely with CRM managers, product managers, and executive leadership to ensure that every marketing dollar spent is optimized and aligned with Justworks' mission to help businesses grow with confidence.


