You are reviewing customer behavior data and need to decide whether an observed pattern is strong enough to change a retention or offer strategy. You are expected to separate random noise from a repeatable signal.
How do you decide whether a customer insight is strong enough to recommend action?
Judging whether an observed customer pattern is statistically credibleUsing p-values and confidence intervals togetherSeparating statistical significance from business significanceKnowing when an insight is strong enough to recommend action