Problem
Scenario
You spot an apparent customer behavior trend in recent reporting and need to decide whether it is real or just noise. Before you present it, you want to validate it with the right statistical checks.
Question
What statistical methods would you use to validate a customer trend before sharing it with stakeholders?
Example Data
Metric·Mobile share of sessionsWeeks observed·8Observed values·0.412, 0.418, 0.421, 0.427, 0.435, 0.441, 0.446, 0.454Significance level·0.05
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