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Response Time Impact on Retention

Hard
HardStatistics & ProbabilityRegressionHypothesis TestingCausal InferenceAsked 1 times

Problem

Scenario

You changed how quickly support requests are handled, and you want to know whether that shift changed customer retention. You have pre and post periods and customer-level outcomes, but response times may also move with customer mix and seasonality.

Question

How would you investigate whether a change in support response times affected retention?

Anchoring Example Data

Alpha·0.05Pre-period retained·8640Post-period retained·9375Pre-period customers·12000Post-period customers·12500Pre avg first response hours·10.4Post avg first response hours·7.1
Practicing as: Customer Insights Analyst interview at ACME House

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ACME House Customer Insights Analyst Interview Questions
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