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Telus Digital Marketing Analytics Specialist Interview Questions

The questions to prepare for a Telus Digital Marketing Analytics Specialist interview. Questions from real interview reports rank first. Updated weekly.

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1
MetricsStart here. 3 questions · ~24 min
Diagnose Rising CAC With Stable ConversionEasy

Investigate why FinFlow's CAC rose 31% while conversion stayed flat by decomposing spend, traffic mix, and acquisition efficiency.

CACConversion RateDiagnosisTelus Digital
Proving Organic Social ROIMedium

Tests ROI measurement design and metric selection for organic social performance.

roicampaign performanceTelus Digital
Evaluate a WebsiteMedium

Tests your approach to diagnosing performance and marketing effectiveness using site metrics.

analyticsTelus Digital
2
Behavioral & Leadership15 questions · ~120 min
Prioritizing Conflicting Analytics RequestsEasy

Tests prioritization under ambiguity, ownership, and stakeholder management when competing analytics demands create unclear trade-offs.

coding experienceProblem Solvingtechnical discussionTelus Digital
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3
More topics4 questions · ~32 min
Attribution Model Selection StrategyMedium

Explain when to use first-touch, last-touch, or multi-touch attribution based on business goals, funnel structure, and measurement limits.

Business Acumenmarketing analyticsattribution modelsTelus Digital
Landing Page Conversion Test DesignMedium

Design a landing-page A/B test with clear metrics, power, and significance criteria while guarding against common experiment pitfalls.

Statistical SignificanceSample SizeA/B TestingTelus Digital
Ensuring Cross-Platform Data QualityMedium

Tests data quality practices and reliable merging of multi-source ad data.

Data WranglingReconciliationdata integrityTelus Digital
Estimating Market SizeHard

Tests market sizing approach and assumptions for a Canadian digital analytics opportunity.

EstimationMarket SizingTelus Digital

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Hands-on SQL practiceWrite and run real queries in the editor. 3 drills · ~30 min
Normalize Customer Addresses by RegionHard
Practice
Recently asked
Practice drill

Standardize inconsistent addresses using joins, CTEs, and CASE logic to map each record to a normalized region.

data cleaningData WranglingExcelTelus Digital
Clean Null Campaign MetricsEasy
Practice
Practice drill

Use CASE and COALESCE to standardize missing StackAdapt campaign metrics and count incomplete rows by campaign.

null handlingData WranglingReconciliationStackadaptCvent
Unify Campaign Performance SourcesMedium
Practice
Practice drill

Use CTEs, joins, aggregations, and CASE logic to combine Salesforce, Marketo, and Google Analytics into one monthly campaign report.

Data WranglingperformanceReconciliationPalo Alto Networks
The finish line: interview-readyComplete all 22 questions plus 3 hands-on drills to finish this plan.