At Telus Digital, the Marketing Analytics Specialist plays a pivotal role in driving data-backed decisions that optimize our digital marketing ecosystem. As a global leader in digital customer experience (DLCX) and digital transformation solutions, Telus Digital relies on sophisticated marketing strategies to reach, engage, and convert clients across various industries. This role sits at the intersection of marketing strategy, data engineering, and business intelligence, turning complex data sets into actionable growth strategies.

As a Marketing Analytics Specialist, your primary impact lies in demystifying user behavior and marketing performance. You will analyze multi-channel campaign data, build robust attribution models, and design intuitive dashboards that empower stakeholders—from product managers to executive leadership—to allocate budgets effectively. Whether you are analyzing organic search patterns, paid media efficiency, or user journeys on our digital platforms, your insights directly influence customer acquisition and brand loyalty on a global scale.

This position is highly collaborative and intellectually stimulating. You will work alongside cross-functional teams, including digital marketing managers, data scientists, and product developers, to test hypotheses and scale successful initiatives. For candidates who thrive on solving ambiguous business problems and translating raw numbers into compelling narratives, this role offers an unparalleled opportunity to influence the strategic direction of a fast-growing digital powerhouse.

To perform well during the Telus Digital hiring process, you must be prepared for a mix of behavioral, analytical, and technical questions. The following questions are representative of what candidates have experienced in real interviews, categorized by the core competencies evaluated during the process.

Behavioral & Cultural Fit

These questions assess your alignment with Telus Digital's core values, your communication style, and your professional background. Interviewers pay close attention to how you structure your answers and your motivation for joining the company.

• Tell me about yourself and what led you to apply for the Marketing Analytics Specialist role.
• Why do you want to work at Telus Digital specifically?

Preparing for the Telus Digital interview process requires a balanced approach that covers both technical proficiency and behavioral readiness. Interviewers look for candidates who are not just data processors, but strategic partners who can influence business outcomes.

Role-Related Knowledge – You must demonstrate a deep understanding of marketing technology stacks, digital analytics platforms, and database query languages. Be ready to explain how you leverage tools like SQL, Tableau, and web analytics suites to solve marketing challenges.

Problem-Solving Ability – Telus Digital values candidates who can logically dissect complex problems. Whether tackling a market sizing case or a campaign optimization scenario, prioritize structured thinking, state your assumptions clearly, and walk the interviewer through your analytical framework step-by-step.

Communication & Presentation – Data is only as valuable as the decisions it inspires. You must show that you can translate complex technical findings into clear, jargon-free business recommendations, especially during presentation rounds.

Cultural Alignment – Punctuality, professional enthusiasm, and collaborative spirit are highly valued. Show active listening, maintain strong engagement throughout your conversations, and demonstrate a genuine curiosity about Telus Digital's business model and culture.

The interview process for the Marketing Analytics Specialist position at Telus Digital is designed to evaluate both your technical capabilities and your cultural fit. While the process is structured to be thorough, candidates generally report that the recruiting team is highly professional, transparent, and communicative.

Typically, the journey begins with an initial phone screen by a recruiter to cover basic background, compensation expectations, and motivation for the role. This is followed by a structured behavioral interview, often with HR or a hiring manager, which focuses heavily on your past experiences and alignment with the company's culture. For international hubs, such as offices in Poland or Brazil, a language assessment or written English test is frequently integrated into these early stages to ensure seamless collaboration across global teams.

As you progress, the technical and strategic evaluations become more intensive. You will undergo a technical interview that may include a business case study, a market sizing exercise, or a presentation to a panel. This stage is designed to simulate real-world challenges you would face on the job, testing your ability to analyze data under pressure and present your findings to key stakeholders.

This visual timeline outlines the typical progression from the initial recruiter contact to the final decision. Candidates should use this roadmap to pace their preparation, ensuring they allocate sufficient time to practice both behavioral storytelling and technical case presentation skills. Depending on the location and specific team, the timeline can move quickly, making early preparation essential.

To succeed at Telus Digital, you must perform consistently across several core evaluation areas. Understanding what interviewers look for in each area will help you tailor your preparation.

Behavioral Competency & The STAR Method

This area evaluates how your past behavior predicts your future performance at Telus Digital. The interviewers want to see how you navigate ambiguity, handle conflict, and drive results.

Be ready to go over:

• Conflict resolution – How you align opposing viewpoints among stakeholders.
• Project delivery – Examples of delivering complex analytical projects under tight deadlines.
• Continuous learning – How you keep up with the fast-evolving marketing analytics landscape.
• Advanced concepts (less common) – Managing up when data insights contradict executive assumptions or existing marketing strategies.

Example questions or scenarios:

• "Tell me about a time when your analytical insights directly changed a marketing campaign's direction."
• "Describe a situation where you had to present data to a stakeholder who did not understand analytics. How did you adapt your communication?"

Business Case Analysis & Market Sizing

Interviewers use case studies and market sizing questions to evaluate your structured thinking and business acumen. They are less interested in you getting the "perfect" number and more interested in your logical process.

Be ready to go over:

• Structuring frameworks – Breaking down a business problem into mutually exclusive and collectively exhaustive (MECE) components.
• Making logical assumptions – Establishing reasonable proxy numbers when exact data is unavailable.
• Sanity checking – Evaluating whether your final calculated output makes business sense.
• Advanced concepts (less common) – Estimating market penetration rates for emerging digital advertising channels.

Example questions or scenarios:

• "Estimate the annual revenue generated by digital advertising in your home country."
• "We want to launch a new digital service. How would you design a framework to measure its launch success over the first 90 days?"

Technical Execution & Marketing Domain Knowledge

This evaluation area focuses on your hands-on ability to manipulate data, understand digital tracking infrastructures, and measure marketing performance accurately.

Be ready to go over:

• SQL and data manipulation – Writing queries, utilizing joins, and aggregating marketing performance tables.
• Attribution modeling – Comparing different attribution methodologies and explaining their business implications.
• KPI definition – Identifying the right metrics (e.g., ROAS, LTV, conversion rates) for different stages of the marketing funnel.
• Advanced concepts (less common) – Understanding data privacy changes (like the deprecation of third-party cookies) and their impact on tracking.

Example questions or scenarios:

• "How would you set up tracking to measure the lifetime value of users acquired through a specific influencer marketing campaign?"
• "Explain how you would write a SQL query to find the top-performing acquisition channels based on cost per acquisition."

As a Marketing Analytics Specialist at Telus Digital, your day-to-day work will directly shape the company's growth trajectory. You will be responsible for translating raw user interactions and marketing campaign outputs into cohesive strategic narratives.

Your primary execution focus will center on building and maintaining a robust analytics infrastructure. This includes designing, developing, and scaling automated dashboards in tools like Tableau or Power BI. You will ensure that marketing teams have real-time access to accurate performance data, reducing the time spent on manual reporting and allowing them to focus on optimization.

Collaboration is a core pillar of this role. You will act as the analytical bridge between digital marketing strategists, media buyers, data engineers, and product teams. For instance, when a new acquisition campaign is designed, you will collaborate with tracking specialists to ensure proper tagging (UTMs, pixels) is implemented. Post-campaign, you will lead the post-mortem analysis, presenting clear insights on what worked, what failed, and where budget should be allocated next.

Additionally, you will drive the testing culture within the marketing department. You will design, execute, and analyze A/B and multivariate tests across landing pages, ad creatives, and user flows. By applying statistical rigor to these experiments, you will help the team move away from subjective opinions and toward data-proven user experiences.