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Updated weekly · Last refresh Aug 30

Publicis Groupe Product Growth Analyst Interview Questions

The questions to prepare for a Publicis Groupe Product Growth Analyst interview. Questions from real interview reports rank first. Updated weekly.

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1
SQL & Data ManipulationStart here. 7 questions · ~71 min
Calculate Monthly Sales Growth by Product CategoryMedium
Practice

Calculate month-over-month sales growth for each product category using JOINs and window functions.

JoinsAggregationsPublicis Groupe
Top Product Revenue Last 30 DaysMedium
Practice

Use joins, a CTE, and aggregation to rank the top 5 products by non-returned revenue in the last 30 days.

Date FunctionsJoinsAggregationsPublicis Groupe
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2
Statistics & Probability9 questions · ~92 min
Marketing Email A/B Test SignificanceEasy

Determine whether a higher email campaign conversion rate is statistically significant using a two-proportion z-test.

Hypothesis TestingStatistical SignificanceP-ValuesPublicis Groupe
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3
Metrics8 questions · ~82 min
Explain LTV to SaaS ClientEasy

Explain LTV for a SaaS client, calculate it from churn and margin, and show how to use it with CAC for acquisition decisions.

DiagnosisLTVPublicis Groupe
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4
Execution5 questions · ~51 min
Explain Technical Concepts to ClientsMedium

Describe how you explain a complex technical concept to a non-technical client while maintaining clarity, trust, and forward momentum.

Trade-offsRisk AssessmentPublicis Groupe
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5
A/B Testing & Experimentation5 questions · ~51 min
Measure Marketing Campaign IncrementalityMedium

Design an incrementality test for a new customer marketing campaign with explicit MDE, guardrails, power, and rollout criteria.

ExperimentationHypothesis TestingGuardrail MetricsPublicis Groupe
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6
Behavioral & Leadership12 questions · ~122 min
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7
More topics3 questions · ~31 min
Diagnose Low Add to CartMedium

Diagnose why a high traffic commerce product has weak add-to-cart conversion, and outline hypotheses and tests.

User NeedsPain PointsUse CasesPublicis Groupe
Assess Cannibalization Between ProductsHard

Approach for evaluating whether two overlapping products should coexist, merge, or replace one another.

EstimationCompetitive AnalysisGrowth StrategyPublicis Groupe
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