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Publicis Groupe Product Growth Analyst Interview Questions

The questions to prepare for a Publicis Groupe Product Growth Analyst interview. Questions from real interview reports rank first. Updated daily.

50questions
~8htotal time
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1
SQL & Data ManipulationStart here. 7 questions · ~71 min
Clean Duplicate Orders for ReportingMedium
Practice

Use a CTE, ROW_NUMBER, and LEFT JOINs to deduplicate orders and fill missing product details in a client report.

JoinsData WranglingCase WhenPublicis Groupe
Weekly Active Purchaser Growth RateMedium
Practice

Calculate weekly active purchasers and week-over-week growth rate from daily transactions using CTEs, date truncation, and aggregation.

Date FunctionsRunning TotalsAggregationsPublicis Groupe
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2
Statistics & Probability8 questions · ~81 min
3
A/B Testing & Experimentation7 questions · ~71 min
Retail Media Incrementality Under OverlapHard

Design an incrementality experiment for retail media when users overlap across channels and attribution is confounded.

Network InterferenceExperimentationCausal InferencePublicis Groupe
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4
Metrics8 questions · ~81 min
Measure Digital Shelf HealthEasy

Define the right KPIs for a brand's digital shelf on a major retailer and use them to spot assortment, visibility, and conversion issues.

KPIsConversion RateLeading IndicatorsPublicis Groupe
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5
Product Sense3 questions · ~30 min
Diagnose Low Add to CartMedium

Diagnose why a high traffic commerce product has weak add-to-cart conversion, and outline hypotheses and tests.

User NeedsPain PointsUse CasesPublicis Groupe
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6
Strategy7 questions · ~71 min
Assess Cannibalization Between ProductsHard

Approach for evaluating whether two overlapping products should coexist, merge, or replace one another.

EstimationCompetitive AnalysisGrowth StrategyPublicis Groupe
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7
More topics10 questions · ~101 min
Handling Data That Challenges IntuitionMedium

Describe how you handled a situation where your analysis conflicted with a stakeholder’s intuition and still moved the work forward.

Trade-offsRisk AssessmentScope ManagementPublicis Groupe
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