Top 22
Prep plan
Updated weekly · Last refresh Aug 30

IDEO Business Analyst Interview Questions

The questions to prepare for a IDEO Business Analyst interview. Questions from real interview reports rank first. Updated weekly.

22questions
~3htotal time
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1
StrategyStart here. 3 questions · ~24 min
Analyze a New Product CategoryHard

Approach for analyzing whether a new product category is worth entering and how to size and frame the opportunity.

Competitive AnalysisGrowth StrategyMarket SizingIDEO
Market Trend Analysis for IDEOHard

Tests your strategic analysis skills and ability to connect trends to design and innovation opportunities.

EstimationCompetitive AnalysisGrowth StrategyIDEO
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2
Product Sense4 questions · ~32 min
Turn Feedback Into New FeaturesMedium

Approach for turning user feedback into a well-scoped feature, with clear prioritization, MVP definition, and success metrics.

User ResearchFeature PrioritizationUser NeedsIDEO
Design Growth Experiments Around Pain PointsMedium

How to identify user pain points and turn them into a growth experiment plan.

User ResearchUser NeedsPain PointsIDEO
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3
Execution7 questions · ~56 min
Creative Problem Solving Under ConstraintsEasy

Describe a time you solved an execution problem creatively while balancing risks, scope, trade-offs, and stakeholder expectations.

Trade-offsSuccess CriteriaRisk AssessmentIDEO
Prioritize Conflicting Engineering DeadlinesMedium

Explain how you would prioritize competing engineering deadlines when stakeholders, business impact, and delivery risk are all in tension.

Trade-offsRoadmappingRisk AssessmentIDEO
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4
Behavioral & Leadership6 questions · ~48 min
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5
More topics2 questions · ~16 min
Define Success for a ProjectEasy

Define what success means for a project using clear KPIs, a north star, and supporting metrics.

KPIsSuccess CriteriaDiagnosisIDEO
SQL Homework Data QuestionsMedium

Assesses your ability to use SQL for data analysis and manipulation in support of business decisions.

IDEO
Hands-on SQL practiceWrite and run real queries in the editor. 3 drills · ~30 min
The finish line: interview-readyComplete all 22 questions plus 3 hands-on drills to finish this plan.