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IDEO Interview Questions

The questions to prepare for IDEO interviews, across all roles. Questions from real interview reports rank first. Updated weekly.

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1
CodingStart here. 8 questions · ~74 min
2
Execution8 questions · ~74 min
Balancing Speed Quality and ScopeHard

Describe a time you had to choose between speed, quality, and scope, and how you aligned stakeholders around the trade-off.

Trade-offsRisk AssessmentScope ManagementIDEO
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3
Metrics7 questions · ~65 min
Define Success for a ProjectEasy

Define what success means for a project using clear KPIs, a north star, and supporting metrics.

KPIsSuccess CriteriaDiagnosisIDEO
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4
Product Sense8 questions · ~74 min
Align Product With User NeedsMedium

A framework for connecting user needs to business goals, then making product decisions with clear trade-offs and measurable outcomes.

User NeedsValue PropositionProduct VisionIDEO
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5
Strategy6 questions · ~56 min
Analyze a New Product CategoryHard

Approach for analyzing whether a new product category is worth entering and how to size and frame the opportunity.

Competitive AnalysisGrowth StrategyMarket SizingIDEO
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6
Statistics & Probability4 questions · ~37 min
Correlation Versus Causation in MarketingEasy

Explain why an observed marketing relationship can be correlated without being causal, and how you would validate a true causal effect.

CorrelationHypothesis TestingCausal InferenceIDEO
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7
More topics9 questions · ~84 min
Handling Missing Data in PipelinesMedium

Approach for handling missing data in an ML data pipeline, including validation, imputation, and safe downstream consumption.

InfrastructureETLBatch ProcessingIDEO
Design a URL Shortening RecommenderHard

Design a URL shortener that ranks and recommends short links while handling abuse, freshness, and monitoring at scale.

Feature StoreModel ServingIDEO
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Hands-on SQL practiceWrite and run real queries in the editor. 3 drills · ~30 min
The finish line: interview-readyComplete all 50 questions plus 3 hands-on drills to finish this plan.