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Updated weekly · Last refresh Aug 30

Gusto Marketing Analytics Specialist Interview Questions

The questions to prepare for a Gusto Marketing Analytics Specialist interview. Questions from real interview reports rank first. Updated weekly.

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1
StrategyStart here. 3 questions · ~24 min
Attribution Model Selection StrategyMedium

Explain when to use first-touch, last-touch, or multi-touch attribution based on business goals, funnel structure, and measurement limits.

Business Acumenmarketing analyticsattribution modelsGusto
Multi-Touch Attribution for B2BHard

Tests attribution strategy and modeling choices for long-cycle B2B marketing and sales.

Business ModelattributionGusto
GTM Plan for Remote WorkHard

Evaluates your end-to-end GTM planning skills and your approach to measurement and experimentation.

Gusto
2
SQL & Data Manipulation3 questions + 3 drills · ~54 min
Optimize Slow SQL AggregationsHard

Tests performance tuning and query optimization for large-scale marketing analytics datasets.

Performance Tuningquery optimizationAggregationsGusto
User Journey Data ModelMedium

Tests data modeling ability for end-to-end marketing funnel and lifecycle tracking.

fact tablesData ModelingGusto
Monthly Active User Growth by PlatformMedium
Practice
Practice drill

Use joins, CTEs, and monthly aggregation to compute Google Maps active users and month-over-month growth.

Window FunctionsDate FunctionsAggregationsEngineGoogleZoomInfo Technologies
Contact Center Agent Performance MetricsHard
Practice
Practice drill

Compute daily agent call KPIs and SLA using joins, aggregations, and window ranking in a contact center model.

ETLAggregationsData ModelingADP
Landing Page to Sign-Up ConversionEasy
Practice
Practice drill

Use conditional distinct counts on one event table to compute Chime sign-up landing page conversion rate.

JoinsConversion RateAggregationsChime
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3
Behavioral & Leadership8 questions · ~64 min
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4
More topics3 questions · ~24 min
Measure Marketing Campaign IncrementalityMedium

Design an incrementality test for a new customer marketing campaign with explicit MDE, guardrails, power, and rollout criteria.

ExperimentationHypothesis TestingGuardrail MetricsGusto
Investigate Conversion Rate DropMedium

Tests diagnostic thinking and structured troubleshooting for marketing funnel metrics.

Conversion RateacquisitionDiagnosisGusto
A/B Test for Email CampaignMedium

Design and analyze an A/B test for a new email campaign, including metrics, power, guardrails, and common experiment risks.

email campaignAnalysisA/B TestingGusto

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