What is a Marketing Analytics Specialist at Gusto?
At Gusto, the Marketing Analytics Specialist plays a pivotal role in driving customer acquisition and scaling the platform's reach to over 300,000 small businesses nationwide. This position sits at the intersection of data engineering, growth marketing, and product strategy. You will be responsible for translating complex datasets into actionable insights that optimize marketing spend, refine multi-touch attribution models, and ultimately lower customer acquisition costs.
The impact of this role is highly visible. By building robust data pipelines, designing intuitive dashboards, and conducting deep-dive analyses on campaign performance, you directly influence how Gusto allocates its multi-million dollar marketing budget. You will work closely with cross-functional partners in growth marketing, product, finance, and data science to evaluate the health of the acquisition funnel and identify untapped growth channels.
This role is both challenging and rewarding due to the sheer scale of the data and the strategic weight of your recommendations. Gusto operates in a highly competitive B2B SaaS landscape, meaning your ability to uncover subtle performance trends and advocate for data-driven strategies will directly shape the company's trajectory. If you enjoy solving highly ambiguous attribution problems and communicating technical insights to non-technical stakeholders, this role offers an exceptional platform for growth.



