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Updated weekly · Last refresh Aug 30

Flatiron School Marketing Analytics Specialist Interview Questions

The questions to prepare for a Flatiron School Marketing Analytics Specialist interview. Questions from real interview reports rank first. Updated weekly.

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1
MetricsStart here. 8 questions · ~64 min
Measure B2B Funnel HealthMedium

Define the KPI set for a B2B marketing funnel, from lead generation through pipeline and revenue efficiency.

Funnel AnalysisKPILeading IndicatorsFlatiron School
Diagnose Rising CAC With Stable ConversionEasy

Investigate why FinFlow's CAC rose 31% while conversion stayed flat by decomposing spend, traffic mix, and acquisition efficiency.

CACConversion RateDiagnosisFlatiron School
Multi-Channel ROI MeasurementMedium

Tests your ability to connect spend to outcomes using sound attribution, conversion, and ROI logic.

roiattributioncampaign performanceFlatiron School
Localized Campaign Performance AnalysisMedium

Tests your ability to evaluate geo-specific marketing performance and account for confounding factors.

campaign performanceFlatiron School
Landing Page Tracking SetupMedium

Tests your ability to design measurement plans using events, conversions, and validation across analytics tools.

Conversion RateFlatiron School
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2
Behavioral & Leadership8 questions · ~64 min
Prioritizing Competing Report RequestsMedium

Tests prioritization under pressure, stakeholder management, and ownership when multiple reporting requests compete for limited analytics capacity.

Stakeholder Managementtime managementPrioritizationFlatiron School
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3
More topics2 questions · ~16 min
Reconciling Ad and CRM DataMedium

Tests your approach to data quality checks, reconciliation, and reliable reporting across marketing systems.

performanceReconciliationdata integrityFlatiron School
A/B Test Sample Size and RuntimeHard

Tests your understanding of experimentation design, power, and practical runtime planning for reliable results.

Statistical SignificanceSample SizeFlatiron School

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Hands-on SQL practiceWrite and run real queries in the editor. 3 drills · ~30 min
Unify Campaign Performance SourcesMedium
Practice
Practice drill

Use CTEs, joins, aggregations, and CASE logic to combine Salesforce, Marketo, and Google Analytics into one monthly campaign report.

Data WranglingperformanceReconciliationPalo Alto Networks
Top Campaigns Per Region With Dense RankEasy
Practice
Practice drill

Use DENSE_RANK to identify the top three campaigns by conversions within each EXL Service Philippines region.

Rankingcampaign performanceEXL Service Philippines
Top Campaigns by Rolling CTRMedium
Practice
Practice drill

Rank active Amazon DSP campaigns by click-through rate over the latest 30 days using a CTE, aggregation, and RANK().

sql querycampaign performanceAmazon DSP
The finish line: interview-readyComplete all 18 questions plus 3 hands-on drills to finish this plan.