What is a Marketing Analytics Specialist at Flatiron School?
At Flatiron School, the Marketing Analytics Specialist plays a critical role in driving student acquisition and optimizing marketing investments. As an educational institution offering life-changing career transformations in software engineering, data science, cybersecurity, and product design, Flatiron School relies heavily on data-driven marketing to reach prospective students. This role sits at the intersection of marketing strategy, data engineering, and business intelligence, ensuring that every dollar spent on acquisition channels is tracked, analyzed, and optimized.
You will be responsible for analyzing multi-channel marketing campaigns, determining attribution, and providing actionable insights directly to marketing leadership, including the CMO. The decisions you influence will directly impact student enrollment numbers and the overall efficiency of the school's marketing funnel. This means your work does not just live in dashboards; it shapes the growth strategy of the business and helps connect students with future-proof career paths.
This role is highly collaborative and intellectually stimulating, requiring you to navigate complex user journeys that span online ads, organic search, informational webinars, and direct admissions conversations. To succeed, you must be comfortable dealing with messy, real-world marketing data and translating it into clear, strategic recommendations for stakeholders who may not have a technical background.

