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Updated weekly · Last refresh Sep 18

Aon Marketing Analytics Specialist Interview Questions

The questions to prepare for a Aon Marketing Analytics Specialist interview. Questions from real interview reports rank first. Updated daily.

17questions
~2htotal time
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1
MetricsStart here. 6 questions · ~48 min
Define Campaign North Star MetricMedium

Define a campaign north star metric and a KPI set that captures business value, early signals, and funnel health.

North Star MetricKPIsDiagnosisAon
Diagnose Conversion Drop Post LaunchMedium

Diagnose why conversion fell from 4.8% to 3.1% after a launch by breaking the metric across funnel steps, cohorts, and segments.

Funnel AnalysisConversion RateDiagnosisAon
Critical Metrics for Product LaunchMedium

Choose the most important launch metrics, balancing early signals, long-term outcomes, and a clear KPI hierarchy.

KPIsConversion RateLeading IndicatorsAon
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2
Behavioral & Leadership7 questions · ~56 min
Responding to Tough FeedbackEasy

Tests coachability and ownership: can you take hard feedback, act on it, and improve measurable sales outcomes?

CommunicationLeadershipOwnershipAon
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3
More topics4 questions · ~32 min
Ensure Report Data IntegrityMedium

Tests your practices for validation, QA, and preventing errors in marketing reporting.

Data WranglingCase WhenAggregationsAon
Budgeting With Historical DataHard

Tests your ability to translate historical performance into a data-driven marketing budget at Aon.

EstimationGrowth StrategyMarket SizingAon
Common Statistical MethodsEasy

Tests your statistical toolkit for drawing reliable conclusions from data.

RegressionHypothesis TestingAon
Data Cleaning and PreparationMedium

Tests practical data preprocessing skills and judgment about transformations.

data preparationdata cleaningAnalysisAon

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Hands-on SQL practiceWrite and run real queries in the editor. 3 drills · ~30 min
SQL for Top BottlenecksMedium
Practice
Practice drill

How would you use SQL to identify the top 5 operational bottlenecks by average resolution time over the last quarter at Aon? Use the operational bottlenec...

Date FunctionsJoinsRankingAon
SQL for Monthly SLA AttainmentMedium
Practice
Practice drill

Join Aon client and performance records to calculate monthly SLA attainment percentages by team.

Date FunctionsJoinsAggregationsAon
Identify Funnel Bottlenecks in OnboardingHard
Practice
Practice drill

Use joins, CTEs, and aggregations to find the weakest step in an onboarding funnel and estimate lost conversions.

Funnel AnalysissqlDiagnosisAtlassianRevolut
The finish line: interview-readyComplete all 17 questions plus 3 hands-on drills to finish this plan.