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Proving Organic Social ROI

Medium
MediumMetricsroicampaign performance

Problem

If a marketing manager asks you to prove the ROI of an organic social media campaign, what metrics would you look at and how would you structure your analysis?

Practicing as: Marketing Analytics Specialist interview at Telus Digital

Hi, I'll play your Telus Digital interviewer for the Marketing Analytics Specialist role. Candidates describe these interviews as mostly positive and moderately difficult, so expect me to be friendly and conversational. Take your time with the question above and answer like we're in the room.

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Telus Digital Marketing Analytics Specialist Interview QuestionsTelus Digital Interview Questions
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