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Proving Organic PR ROI

Medium
MediumMetricsroiAsked 1 times

Problem

What metrics would you present to a client who is skeptical about the return on investment (ROI) of an organic PR campaign at Weber Shandwick?

Practicing as: Marketing Analytics Specialist interview at Weber Shandwick

Hi, I'll play your Weber Shandwick interviewer for the Marketing Analytics Specialist role. Candidates describe these interviews as mostly positive and moderately difficult, so expect me to be friendly and conversational. Take your time with the question above and answer like we're in the room.

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