You're working on a B2B SaaS product that serves both larger companies with complex needs and smaller businesses that buy through a self-serve flow. Leadership is debating where the next wave of product investment should go because both segments matter, but they pull the roadmap in different directions.
How do you balance building features for enterprise customers versus optimizing the self-serve funnel for SMBs?
User segmentation across enterprise and SMBJobs to be done by buying motion and team maturityFeature prioritization under competing growth goalsTrade-off quality between near-term conversion and high-ACV expansionAbility to define success criteria for both tracks