Problem
Scenario
You're working on a B2B SaaS product that serves both larger companies with complex needs and smaller businesses that buy through a self-serve flow. Leadership is debating where the next wave of product investment should go because both segments matter, but they pull the roadmap in different directions.
Question
How do you balance building features for enterprise customers versus optimizing the self-serve funnel for SMBs?
What this tests
- User segmentation across enterprise and SMB
- Jobs to be done by buying motion and team maturity
- Feature prioritization under competing growth goals
- Trade-off quality between near-term conversion and high-ACV expansion
- Ability to define success criteria for both tracks
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