Problem
Scenario
You're working on a self serve onboarding flow for a B2B SaaS product aimed at small businesses. New accounts are signing up, but many do not make it through setup and reach first value. You have been asked to figure out where users are getting stuck and how to prioritize what to fix first.
Question
How would you identify the biggest friction points in a self-serve SMB onboarding journey?
What to Look For
- Where users drop off in the onboarding funnel
- Which setup steps delay time-to-first-value
- How friction differs by SMB use case
- What signals indicate confusion versus low intent
Relevant Product Surface
- Account creation and verification
- Aircall Workspace setup
- Phone number selection
- Team invite and role setup
- Call routing and first successful call
Practicing as: Product Growth Analyst interview at AircallHi, I'll play your Aircall interviewer for the Product Growth Analyst role. Candidates describe these interviews as often stressful and moderately difficult, so expect me to be direct and to the point. Take your time with the question above and answer like we're in the room.
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