You are working on a mobile-first banking product and the team wants a clearer view of where members get stuck across the journey, from sign-up through ongoing use. There is plenty of event data, but not every drop-off is equally important, and some friction may affect certain member segments more than others.
How would you use data to identify the biggest friction points in the member journey?
Core member journey stages in a product like ChimeWhere members abandon, delay, retry, or contact supportWhich segments experience the most painWhich friction points matter most to activation and retention