You are working on a B2B SaaS product and the growth team needs to decide where to focus the next initiative. Different customer groups use the product in different ways, and the team cannot treat all users the same.
How do you think about customer segmentation when planning a growth initiative?
You are working on a B2B SaaS product and the growth team needs to decide where to focus the next initiative. Different customer groups use the product in different ways, and the team cannot treat all users the same.
How do you think about customer segmentation when planning a growth initiative?
