You are advising a sales-led B2B company where marketing and sales disagree on lead quality. The team needs a practical way to decide when to push CAC down and when to pay more for leads that convert better.
The Decision
You are advising a sales-led B2B company where marketing and sales disagree on lead quality. The team needs a practical way to decide when to push CAC down and when to pay more for leads that convert better.
Your answer
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