Your question is Responding to Rising CAC Pressure. Take a moment with it on the right.
Talk me through your thinking if you like. When you're confident, submit your answer and I'll grade it like a real screen (7/10 or better passes).
You're advising a consumer financial services business that is seeing acquisition costs rise across paid channels. Leadership is concerned because customer lifetime value has not improved at the same pace, and the economics on new customer cohorts are getting tighter.
If customer acquisition costs (CAC) increase by 15% but customer lifetime value (LTV) remains flat, what strategic levers can we pull to maintain our margins?