You're advising a company that is trying to grow pipeline more efficiently. The team is debating whether to widen the top of funnel and drive more inbound interest, or tighten targeting and optimize for fewer but better-qualified prospects.
How would you decide whether to optimize for more leads or better-qualified leads?
Growth strategy under funnel constraintsGo-to-market trade-offs between volume and qualityKPI selection beyond vanity metricsFull-funnel reasoning from lead to revenue