What is a Marketing Analytics Specialist at Zocdoc?
The Marketing Analytics Specialist at Zocdoc plays a pivotal role in driving patient growth and optimizing the efficiency of marketing spend across the platform. Operating at the intersection of data science, marketing strategy, and product engineering, this role is responsible for translating complex datasets into actionable insights. At Zocdoc, marketing is not just about brand awareness; it is a highly quantitative discipline focused on patient acquisition, retention, and lifetime value maximization.
In this position, you will directly influence how Zocdoc allocates its marketing budget across channels like paid search, social media, and CRM (Customer Relationship Management) campaigns. By building robust attribution models, analyzing user cohorts, and designing rigorous A/B tests, you will help the team understand the exact path a patient takes from their first search to booking an appointment. Your insights will ensure that Zocdoc can scale its marketplace efficiently, balancing the needs of both patients looking for care and healthcare providers looking to grow their practices.

