What is a Marketing Analytics Specialist at Zeta Global?
A Marketing Analytics Specialist at Zeta Global plays a pivotal role in bridging the gap between massive datasets and strategic marketing execution. As a leader in cloud-based marketing technology, Zeta Global relies on its proprietary Zeta Marketing Platform (ZMP) and a massive data cloud to help enterprise brands acquire, grow, and retain customers. In this role, you are not just querying databases; you are translating complex audience behaviors, omnichannel campaign performances, and predictive models into actionable business strategies.
Your work directly impacts client success and product optimization. By analyzing consumer touchpoints across email, programmatic display, social, and web, you help clients unlock the true value of their marketing investments. Because Zeta Global operates at an immense scale, handling billions of structured and unstructured data points, your ability to synthesize this data into clear, high-impact narratives is critical to maintaining the company's competitive edge.
This position requires a unique blend of technical acumen, marketing domain expertise, and executive-ready communication. You will collaborate closely with product managers, data engineers, and client-facing account teams. For a specialist who thrives on turning raw data into compelling business stories and driving measurable ROI, this role offers an incredibly dynamic and influential career path.




