1. What is a Software Engineer at Zeta Global?
As a Software Engineer at Zeta Global, you operate at the intersection of high-scale distributed systems, enterprise data platforms, and cutting-edge artificial intelligence. You play a crucial role in building and scaling the Zeta Marketing Platform (ZMP), an industry-leading marketing cloud that processes trillions of consumer signals to drive omnichannel activation and enterprise-grade customer acquisition. Your code directly empowers major global brands to personalize consumer experiences in real time, turning massive data volumes into actionable business intelligence.
The scope of this role spans multiple high-impact domains, including core AI platforms, data cloud applications, and foundational infrastructure. Whether you are architecting multi-tenant generative AI systems, designing reliable developer tooling, or optimizing backend processing engines, your work defines the technological backbone of the company. You will solve complex challenges involving concurrency, data throughput, and architectural resilience while collaborating closely with Product and Research teams to ship production-ready solutions.
Success as a Software Engineer at Zeta Global requires a blend of rigorous technical execution and proactive architectural leadership. You will navigate high-ambiguity problem spaces where performance, security, and scalability are non-negotiable. If you thrive in fast-paced environments where your engineering decisions directly shape enterprise growth and shape the future of AI-driven marketing, this role offers an exceptional platform for your career.

